Branding & Tradeshow Design
Rebranding with a deadline.
Client
A high security data center, Onramp
Challenge
Onramp needed a refreshed brand presence to introduce a new certification at an upcoming tradeshow. To control costs, we kept the existing logo and developed a new website, influenced by a recently updated tradeshow booth design.
Results
Feedback from the sales team indicated that they were getting more attention at tradeshows and were having more productive conversation with potential clients.
My Role
Design for the tradeshow booth, marketing collateral, branded apparel.
An outside agency built the website because of the tight deadline.
Digital & Print Collateral
The organic lines from the logo inspired the new design of the collateral. I liked the upward tilt on the ends, which resembles a smile and gives the materials an optimistic, approachable tone. This visual language carried through both print and digital pieces, creating consistency across channels. For the one-page handouts and case studies, I used the curved forms as framing devices, leading the reader’s eye smoothly across the page. The same elements translated well to digital formats such as downloadable guides and PDFs, reinforcing the brand identity while maintaining clarity and readability. The result was a cohesive suite of materials that not only aligned with the refreshed booth design but also projected professionalism, accessibility, and a sense of forward momentum.
Promotional Video
This video was made to promote OnRamp services. I was used as part of the tradeshow presence and played in the lobbies of the data center locations. I created the motion graphics in Adobe AfterEffects.
Onramp Signage & Apparel
